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Welcome to the core of LEWKGUD and You Were Thinking It. Here, style isn’t just an outfit – it’s a profound act of self-expression, a relentless pursuit of authenticity, and a powerful force for good. We’re for the gudlewking souls who know their look is more than skin deep.
To empower individuals to express their authentic selves through elevated style while using fashion as a vehicle for positive social impact. The driving force behind everything we do is the GUDLEWK Foundation.
Born from a deep personal understanding of what it means to start from the bottom, this foundation is our commitment to giving back to the community, to the people who need it most. It’s our ‘tithe and offering’ to the ‘church’ that shaped us.
Through our GUDLEWK Foundation, we commit:
$0.25 from every item sold to charity
10% of our annual profits to organizations driving community transformation
25% of our proceeds on limited edition drops in partnership with causes we believe in
This is how we make impact fashion more than a buzzword.
This is how we make every LEWKGUD purchase a good look.
LEWKGUD is where effortless elegance meets a knowing edge. We craft artistic takes on classic pieces – designed not just to be worn, but to become an extension of your confident self. Our garments are curated for the gudlewking who understands that true power is found in authenticity, not pretension. These are timeless pieces that show passion, creativity, and that undeniable "I'm the shit" energy.
If LEWKGUD is the vibe, You Were Thinking It (YWTI) is the voice. This is our bold, typographic streetwear line, where self-expression moves from an idea you were thinking to a message you're sharing, confidently. YWTI challenges social constructs with a curious, direct reflection – because saying what you think is scary, but it is confidence at its core. It's about standing on business.
Every brand has a beginning. Ours began on a personal path of transformation, a journey from unexpected roots to embracing an undeniable passion. It's about how making beauty from what was discarded became a quiet act of defiance, and how the power of personal style reshaped my world. Watch the Full Story on YouTube.
We’re building more than a brand; we’re building a movement of gudlewking souls who are confident, expressive, and committed to making a difference. If you’ve ever held back because you thought you weren’t ready, or not the right shape, age, shade, or voice — your place is here. Let’s turn the dial up. Or down. But always toward your authentic self.